Video production
How to Write a Commercial Script That Tells Your Brand’s Story
How to write a commercial script: brand identity, storytelling, natural dialogue, a hook in the first seconds and a clear message, with Google’s ABCD framework.
Blog
Notes from behind the camera.
From video production to photography, from social media to SEO: we share what we learn on set.
SEO and digital marketing
How to Write SEO-Friendly Blog Posts: A Beginner’s Guide
How to write SEO-friendly blog posts: five beginner steps covering keyword research, headings, quality content, meta descriptions, URLs and internal links.
Strategy and business growth
Innovative Business Models for Digital Transformation
Which business models stand out in digital transformation? The value of subscription, platform, freemium, on-demand and data-driven business models.
Video production
Kinetic Typography and Branding: The Power of Moving Text
What is kinetic typography and how do brands use it? Where moving text works, how to create it, accessibility rules and the trends shaping its future.
Video production
Live Stream Production Tips: How to Run a Professional Live Broadcast
How to produce a professional live stream: planning, equipment and internet connection, pre-broadcast tests, audience interaction and post-stream analysis.
SEO and digital marketing
Local SEO for Small Businesses: Big Opportunities Close to Home
How small businesses stand out with local SEO: Google Business Profile, local keywords, mobile speed, customer reviews, local content and local backlinks.
Strategy and business growth
Market Analysis and Competitor Research: How to Find New Opportunities
How to do market analysis and competitor research: competitor analysis, SWOT, market trends and data analytics to uncover new business opportunities.
SEO and digital marketing
Marketing Automation: How to Make Your Digital Campaigns Work Harder
How marketing automation strengthens digital campaigns: email automation, lead nurturing, CRM integration, personalisation and behavioural triggers.
Photography
New Technologies in Visual Content Production: AI, VR/AR, Real-Time Rendering and Drones
How AI, VR/AR, real-time rendering, holography and drones are changing visual content production: a short look at the future of photography and VFX.
Photography
Photoshop for Product Photography: Essential Editing Techniques
How to use Photoshop for product photos: white backgrounds, colour correction, sharpening, shadows and reflections, retouching, plus the key tools for each.
Photography
Product Photography Tips: 5 Things That Make or Break Your Product Images
Product photography tips that sell: lighting, background, angles, resolution and detail shots, plus the image rules Google Merchant Center now enforces.
Web design
Responsive Web Design: A Perfect Fit on Every Device
What is responsive web design and how does it work? Fluid grids, flexible images and media queries for a site that looks right on every device and ranks well.
Karahasanoğlu Medya
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